I’m going to assume you already have identified your target market and “Avatar” (i.e., Ideal Client). If you haven’t you should grab a copy of my book, “Immediate Action Marketing: Tactical Marketing System,” available on Amazon.
Knowing WHO you are talking too, is critical to ensuring you are choosing the right topics to create content about. This post will be mainly for prospects who are in the “Awareness” stage of your content marketing strategy.
The “Awareness” stage is all about getting people who don’t know about you or your training business, to consume your information and get interested in the training you offer.
Your goal is to create engaging content to drive people to your website. The job of your website is to compel the prospect to take the next step in your marketing and sales process (more on this in another post).