In fact in my upcoming book, “Immediate Action Marketing: The Tactical Marketing Systeml”, I’ve listed Dan’s quote as one of the “10 Principles of Immediate Action Marketing.”
So what does this mean to you?
It means above all else you want to pay attention to the key metrics that measure ROI in your marketing campaigns and focus on the psychology of your target market when creating your marketing messages.
Let’s cover the numbers side first…
Without getting into too much depth, there are two key metrics you need to know in your business. Both of these numbers are affected by your marketing strategy.
#1: Your Client’s Lifetime Value(LTV) (Actual and Potential)
#2: Your Client’s Cost Per Acquisition (CPA)
Here is a snippet from “Social Explorer” on the importance of knowing you cost per acquisition…